I help visionary leaders move from survival to trailblazing.
I work with founders, entrepreneurs, and leadership teams who are building something meaningful — and who feel the pressure of carrying growth, people, and responsibility.
This is not about pushing harder.
It is about recalibrating how you lead, decide, and create.
When clarity returns, focus sharpens.
Alignment replaces friction.
High performance becomes natural.
Why This Work Matters
Most leaders are not struggling because they lack skill or ambition.
They are struggling because their inner world and outer world are no longer aligned.
Under pressure, survival thinking takes over:
control, urgency, fear, over-functioning.
It works — until it doesn’t.
When a leader recalibrates their inner operating system, everything changes:
decisions, culture, sales, communication, energy, results.
This is where my work lives.
What Clients Experience
Leaders and teams who work with me consistently experience:
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Higher performance without burnout
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Alignment between vision, values, and execution
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A shift from survival to trailblazing leadership
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Clearer strategy and recalibrated focus
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Mindset that supports growth rather than fear
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Authentic communication across teams
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Sales and marketing that feel human and powerful
This is not incremental change.
It is a change in how you experience leadership itself.
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The Architect of Change
Marcus is a globally recognized High-Performance Coach, Mediator & Negotiator. His expertise spans personal and executive coaching, leadership transformation, culture development, marketing & communications and complex conflict resolution. He has worked extensively with C-suite executives, sales & marketing teams, HR teams & organizations undergoing strategic reinvention.
As an author, speaker & visionary, Marcus helps individuals and businesses achieve lasting change by understanding the deeper psychology behind success and failure. His skill-set enables him to go beyond traditional coaching, offering strategic insights that unlock potential, remove resistance & drive transformation.
Commercial Pilot:
Marcus Trained under the FAA, USA & graduated with a commercial Pilots license.
High-Performance Coach, Mediator & Negotiator
Unlock your full potential with one of the most sought-after experts in performance coaching, leadership transformation, mediation & negotiation. With nearly three decades of experience, Marcus McKeown has helped elite professionals, executives & organizations navigate breakthrough change and achieve unparalleled success.
High-Performance Coach, Mediator & Negotiator
Unlock your full potential with one of the most sought-after experts in performance coaching, leadership transformation, mediation & negotiation. With nearly three decades of experience, Marcus McKeown has helped elite professionals, executives & organizations navigate breakthrough change and achieve unparalleled success.
High-Performance Coach, Mediator & Negotiator
Unlock your full potential with one of the most sought-after experts in performance coaching, leadership transformation, mediation & negotiation. With nearly three decades of experience, Marcus McKeown has helped elite professionals, executives & organizations navigate breakthrough change and achieve unparalleled success.
ABOUT
Who I Am
My name is Marcus McKeown.
For almost three decades, I have worked at the intersection of business, leadership, and human transformation — supporting people and organisations through reinvention, realignment, and growth.
I have worked with C-Suite leaders, founders, sales teams, and organisations across Ireland, the UK, Latin America, and the USA.
I am known for seeing what is unseen, naming what is unspoken, and helping people move beyond old patterns into new possibility.
This is not coaching.
It is recalibration.
My Work Beyond This
I am the co-founder and partner of The Perfect Story Company, a creative studio that helps organizations communicate from meaning rather than marketing — using animation and storytelling to create emotional clarity and resonance
I am also the co-founder and director of Yellow Rock Sanctuary, a retreat centre in Northern Ireland offering silent retreats, meditation, and integration spaces. I serve there as a teacher of non-duality and spiritual director
These two worlds — business and being — are not separate.
They inform everything I do.
WORK WITH ME
Leadership & Visionary Guidance
For founders, directors, and senior leaders.
This work supports you to:
Lead with clarity and calm authority
Recalibrate focus and mindset
Navigate growth, ambiguity, and reinvention
Align vision with execution
Create cultures that people want to belong to
I thrive in the space where vision, strategy, and inner clarity meet.
Team, Culture & Performance
For organizations ready to evolve how they work together.
We focus on:
Leadership Teams
Sales and Communication
Marketing Alignment
HR, Culture & Retention
Motivation, Meaning & Engagement
This is second-order change — not just better systems, but new ways of relating to work and purpose.
A Note on Investment
I work with a limited number of clients.
This allows for depth, discretion, and meaningful results.
My work is best suited for leaders who value transformation, not quick fixes.
INSIGHTS
Where clarity remembers itself.
This is not content for consumption.
It is an invitation to pause, reflect, and see.
These reflections come from my books, teachings, and lived experience: from ‘The Healer’s Healer’, ‘Content – The Happiness That Requires Nothing’, ‘The Contradictions of Life’, ‘Thought For The Day Series’ and years of conversations with people navigating pressure, ambition, loss, growth, and meaning.
They are not here to motivate you.
They are here to return you to yourself.
When You Get Comfortable Having Uncomfortable Conversations With Yourself
Real change begins when you stop looking outward for the solution and turn honestly toward what you already know. Liberation comes from seeing what you have been avoiding.
Returns You To Yourself
You don’t need more effort. You need more alignment. When you stop interfering with life, the next step rises naturally from within.
Peace of Mind Comes From Learning How To Live Happily in Uncertainty
Peace is not found through control, but through understanding. It appears when you let go of being right and choose to be present.
Stop Playing Games, Stop Distracting & Stop Negating Responsibility
Most people miss the point by trying to fix or distract themselves. Real support begins with presence, honesty, and listening.
Don’t Trust Your Memories, They’re Lying to You
Most of what you call your life is a story shaped by past beliefs. The moment you see this, a new freedom becomes possible.
So You Can Say Yes To What Matters Most in Your Life
The cost of hiding is far greater than the cost of being seen. Growth hurts, but staying the same is a slow death.
You Are Much More Than a Human Experience
What you are is not defined by your story. You are the awareness in which the story appears.
Expertise & Approach
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Personal Mastery & Self-Discovery
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Business Transformation & Leadership Excellence
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Visionary Reinvention & High-Performance Breakthroughs
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Mediation & Negotiation for Conflict Resolution
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Organizational Development & Culture Change
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Coaching People: Enhancing Awareness, Talent & Leadership Mastery, Sales Excellence
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Coaching Marketing & Communications
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Development of animations for marketing & sales messages via ‘The Perfect Story Company’. Marcus is the founder & CEO of this creative agency - The Perfect Story Company – He plays a very active role in the creative process from a visionary perspective and has a team of over 30 artists, creators & animators that do their magic to ensure the client gets exactly what they need
Services
Marcus helps individuals and organizations redefine their purpose, optimize their decision-making & accelerate their success. Whether working with high-level executives or teams seeking a breakthrough, his coaching is designed to create long-term transformation.
Personal Mastery Coaching
Helping individuals unlock their true potential and master their decision-making processes.
Executive & Leadership Coaching
Developing next-level leadership capabilities for C-suite and management teams.
Culture & Organizational Change
Coaching that aligns people, processes & performance.
High-Performance Coaching
Driving success through customized programs tailored to high-achievers.
Mentoring & Networking
Guiding professionals through structured strategies for business growth and leadership evolution.
Mediation & Negotiation Services
High-stakes mediation, corporate conflict resolution & strategic deal-making.
Marcus works with clients globally, with a focus on Europe,
the USA & Latin America
Services
Marcus helps individuals and organizations redefine their purpose, optimize their decision-making & accelerate their success. Whether working with high-level executives or teams seeking a breakthrough, his coaching is designed to create long-term transformation.
Personal Mastery Coaching
Helping individuals unlock their true potential and master their decision-making processes.
Executive & Leadership Coaching
Developing next-level leadership capabilities for C-suite and management teams.
Culture & Organizational Change
Coaching that aligns people, processes & performance.
High-Performance Coaching
Driving success through customized programs tailored to high-achievers.
Mentoring & Networking
Guiding professionals through structured strategies for business growth and leadership evolution.
Mediation & Negotiation Services
High-stakes mediation, corporate conflict resolution & strategic deal-making.
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Services
Marcus helps individuals and organizations redefine their purpose, optimize their decision-making & accelerate their success. Whether working with high-level executives or teams seeking a breakthrough, his coaching is designed to create long-term transformation.
Personal Mastery Coaching
Helping individuals unlock their true potential and master their decision-making processes.
Executive & Leadership Coaching
Developing next-level leadership capabilities for C-suite and management teams.
Culture & Organizational Change
Coaching that aligns people, processes & performance.
High-Performance Coaching
Driving success through customized programs tailored to high-achievers.
Mentoring & Networking
Guiding professionals through structured strategies for business growth and leadership evolution.
Mediation & Negotiation Services
High-stakes mediation, corporate conflict resolution & strategic deal-making.
Marcus works with clients globally, with a focus on Europe,
the USA & Latin America
The ‘Inner Compass Blueprint’
A model designed to help individuals identify their natural flow, eliminate resistance & make powerful, high-level decisions.
The ‘C-Suite Synergy Matrix’
A framework for aligning leadership, vision & execution, ensuring organizations thrive in high-pressure environments.
The ‘Breakthrough Performance Triangle’
A structured approach to achieving transformational change in personal & professional life.
The ‘You Are Your Business’ Framework
This process-driven approach ensures businesses and individuals align their strategy, mindset, and execution for maximum impact.
The ‘Inner Compass Blueprint’
A model designed to help individuals identify their natural flow, eliminate resistance & make powerful, high-level decisions.
The ‘C-Suite Synergy Matrix’
A framework for aligning leadership, vision & execution, ensuring organizations thrive in high-pressure environments.
The ‘Breakthrough Performance Triangle’
A structured approach to achieving transformational change in personal & professional life.
The ‘You Are Your Business’ Framework
This process-driven approach ensures businesses and individuals align their strategy, mindset, and execution for maximum impact.
Methodology & Approach
Marcus' coaching and negotiation strategies are built on proprietary frameworks that ensure lasting success:
The ‘Inner Compass Blueprint’
A model designed to help individuals identify their natural flow, eliminate resistance & make powerful, high-level decisions.
The ‘C-Suite Synergy Matrix’
A framework for aligning leadership, vision & execution, ensuring organizations thrive in high-pressure environments.
The ‘Breakthrough Performance Triangle’
A structured approach to achieving transformational change in personal & professional life.
The ‘You Are Your Business’ Framework
This process-driven approach ensures businesses and individuals align their strategy, mindset, and execution for maximum impact.
Each of these models incorporates the latest research in human behavior, decision-making psychology, & organizational development.
The ‘Give them what they want, not what they need’ mistake!
Why This Matters for Leaders
Every business challenge is also a human one.
Clarity is not created through force.
It is revealed through awareness.
These reflections support you to:
Recalibrate
your mindset
Align performance
with purpose
Move from survival
into trailblazing
Lead from presence rather
than pressure
Trust
yourself again
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In the consulting industry, a prevalent approach involves delivering services that align with clients' expressed desires with the intention of later identifying and addressing their actual needs. However, this method often leads to suboptimal outcomes, as it may perpetuate avoidance behaviors and reinforce traditional, less effective consulting paradigms.
This Philosophy Aligns
With the principles of high-performance coaching, which emphasize the importance of addressing the psychological aspects of change. Understanding the human factors that influence behavior is crucial for implementing changes that are both effective and enduring.
Incorporating This
Into coaching practices requires a commitment to thorough analysis, open communication and a willingness to challenge clients' initial assumptions. By doing so, consultants can move beyond the limitations of traditional methodologies and foster a more impactful, trust-based relationship with their clients.
A More Effective Strategy
Involves consultants taking an active role in diagnosing the fundamental issues clients face, even if these are not initially recognized by the clients themselves. By prioritizing the identification and resolution of core needs over superficial wants, consultants can facilitate genuine transformation and deliver sustainable value.
Research Indicates
That clients may not always have a clear understanding of their underlying challenges, leading them to request solutions that address symptoms rather than root causes. By solely focusing on these immediate wants, consultants risk implementing changes that fail to produce meaningful, long-term improvements. This approach can result in client dissatisfaction and a perception of consulting as a superficial exercise.
THEY HAVE TRUST IN ME
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Let’s Begin
If you are ready to lead from clarity rather than pressure, I invite you to reach out
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Let’s explore what recalibration could unlock for you and your business.
Book a Free Clarity & Strategy Call
